Conveying Service Quality Through Advertising
Journal of Services MarketingPublished 1 April 1992
Ellen Day
Citations38
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Reports on a study attempting to understand whether, and how, service providers try to communicate quality of their services via advertising. Finds that few quality cues are present in magazine advertising for services. Offers examples and suggestions for the effective conveying of quality through advertising messages.
Keywords
Social SciencesBusiness, Management and Accounting