Client perceptions of hotels

Abstract

Consumer preferences as to use of hotel can be determined by a number of factors. This paper argues that these factors can be categorized into three, and that determinant factors include tangible features of the hotel. Applying a simple Fishbein multi-attribute model to a sample of 145 guests in a western Canadian city indicated that the availability of a restaurant, convenient parking, interior decor and exterior aesthetics were factors that led to hotel selection by guests.