One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
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TL;DR
The Second Edition of One-to-One Web Marketing features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one- to-one technologies.
Abstract
Foreword. Acknowledgements. Introduction. One-to-One Web Marketing Overview. One-to-One Web Site Personalization. One-to-One E-Mail. One-to-One Web Advertising and Promotion. One-to-One Web Community. One-to-One Web Data Analysis. One-to-One Web CRM. One-to-One Web Collaboration. One-to-One Web Privacy. The One-to-One Web Marketing Future. Index.