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Affective Discrimination of Stimuli That Cannot Be Recognized

SciencePublished 1 February 1980
William Raft Kunst-Wilson, Robert B. Zajonc
Citations1,199
SJR quartileQ1
SJR score10.42
SNIP6.62

TL;DR

Experimental evidence is presented that these preferences can develop even when the exposures are so degraded that recognition is precluded and animal and human subjects readily develop strong preferences for objects that have become familiar through repeated exposures.

Abstract

Animal and human subjects readily develop strong preferences for objects that have become familiar through repeated exposures. Experimental evidence is presented that these preferences can develop even when the exposures are so degraded that recognition is precluded.

Keywords

PsychologyNeuroscience