REPLICATION OF A CHOICE MODEL
Decision SciencesPublished 1 January 1978
John L. Stanton, Jeffrey A. Lowenhar, Eric H. Shaw
Citations5
SJR quartileQ1
SJR score1.62
SNIP1.46
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Abstract
ABSTRACT This study provides an operational replication of a proposed multiattribute choice model. The necessity of replication in the decision sciences in general and in consumer behavior in particular is discussed. Several alternative forms of multiattribute choice models are considered. Results are supportive of earlier efforts in this area.
Keywords
Decision SciencesBusiness, Management and Accounting
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