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Perceived External Prestige, Organizational Identification and Affective Commitment: A Stakeholder Approach

Corporate Reputation ReviewPublished 1 June 2006
Abraham Carmeli, Gershon Gilat, Jacob Weisberg
Citations149
SJR quartileQ2
SJR score0.64
SNIP1.06

Abstract

This study examines the influence of employees' personal beliefs about the way three stakeholder groups – customers, competitors and suppliers – evaluate the organization's prestige (ie perceived external prestige) regarding organizational members' cognitive identification and affective commitment. The results show that among the three stakeholders' groups, perceived external prestige is positively related to member cognitive identification, which, in turn, results in enhanced affective (love and joy) commitment.

Keywords

Business, Management and Accounting