A Statistical Evaluation of Transit Promotion
Journal of Marketing ResearchPublished 1 August 1970
Robert C. Blattberg, Samuel R. Stivers
Citations9
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
If advertising by public transportation companies is to be useful, an effective method of advertising evaluation must be available. This paper presents such a method, based on a mathematical modeling approach, and the results of its application to a transit advertising campaign.
Keywords
Decision SciencesMathematicsEngineering
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