Categorical and contextual bases of person memory and stereotyping.

Abstract

In three studies, subjects observed slide and tape portrayals of interacting small groups that were of mixed sex or mixed race. Hypotheses tested were (a) that social perceivers encode person information by race and sex; (b) that this fact leads to minimizing within-group differences and exaggerating between-group differences; (c) that perceivers stereotype accordingly; (d) that within-group attributes, both stereotyped and nonstereotyped, are exaggerated in inverse proportion to the size of the minority subgroup; (e) that better discriminations are made within smaller subgroups; (f) that imputations of attributes to groups as a whole are also sensitive to the makeup of the group; and (g) that all these behaviors are attenuated when the perceiver is a member of the subgroup evaluated. All but the last hypothesis received at least partial support. Results are discussed in terms of categorizatio n processes and suggest that normal cognitive processes explain the process of stereotyping quite well.