Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
Journal of Marketing ResearchPublished 1 May 1996
Murali Chandrashekaran, Beth Ann Walker, James Ward, Peter H. Reingen
Citations25
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Organizational buying and strategic marketing decisions often emerge from a messy process of belief accommodation and compromise. In a longitudinal field study, the authors investigate how the beli...
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