atmospheric effects on shopping behavior: a review of experimental evidence

Abstract

This review focuses on the research conducted over the years on the effects Work in this area has proceeded using a variety of terms to describe these facility-based effects on consumers. The termsof facility-based environmental cues, or ªatmosphericsº, on buyer behavior. We review the pertinent literature by constructing a comprehensive table atmospherics, shelf space studies, environmental psychology, and servicescapes all have been used in the literature over theof the empirical studies in this area that focuses on the various findings associated with these investigations. This summary table indicates that last 30 years of exploration and conceptual development in this literature stream.atmospheric variables influence a wide variety of consumer evaluations and behaviors. In addition to discussing the findings and contributions of this literature stream, the article concludes by identifying gaps in the Theoretical Developmentliterature and suggesting potential future topics for atmospheric related