International Cases in Tourism Management
Published 18 February 2004
Susan Horner, John Swarbrooke
Citations91
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Abstract
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Keywords
Social SciencesBusiness, Management and Accounting