The Influence of Message Framing and Issue Involvement
Journal of Marketing ResearchPublished 1 August 1990
Durairaj Maheswaran, Joan Meyers‐Levy
Citations883
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Studies examining message framing effects on persuasion have produced mixed results. Some studies show positively framed messages, which specify attributes or benefits gained by using a product, to...
Keywords
PsychologySocial SciencesArts and Humanities
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