Resisting change: information-seeking and stereotype change

Abstract

Despite recent laboratory successes in demonstrating stereotype change in response to disconfirming information, stereotypes remain resistant to change or modification. The reported research employed an information gathering methodology in which perceivers could control the amount and nature of the information they received about members of a stereotyped group prior to evaluating the group on a number of stereotype-relevant characteristics. Perceivers showed a stereotype-preservation bias in their information gathering (Experiments 1 and 2) and, consequently, showed no modification of existing stereotypic beliefs. Experiment 3 manipulated the salient processing goals under which perceivers gathered information and found that, under certain conditions, the stereotype preservation bias could be overcome and stereotypes moderated.