New Product Development and Management in FinancialInstitutions
International Journal of Bank MarketingPublished 1 February 1989
Eberhard E. Scheuing, Eugene M. Johnson
Citations59
SJR quartileQ1
SJR score1.44
SNIP1.85
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Abstract
The results of a survey of new product development practices and procedures in American financial institutions are described. It is revealed that most institutions do not have a formal, fully developed process for developing and managing new products. For those that do, new products committees and project teams are the major strategies used.
Keywords
Social SciencesEconomics, Econometrics and Finance
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