Noncontact and Refusal Rates in Consumer Telephone Surveys
Journal of Marketing ResearchPublished 1 November 1979
Frederick Wiseman, Philip R. McDonald
Citations32
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
An industrywide analysis of nonresponse in consumer telephone surveys is presented. Data supplied by major research firms and manufacturers indicate that many studies have a high degree of nonresponse due, in large part, to controllable factors.
Keywords
Social Sciences
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