Where to Now in New Product Development Research?
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Abstract
New Product Development, Research Takes the reader through the literature on research into the dynamics of new product development, considering and commenting on the variety of approaches reported in the literature, describing the plethora of “critical success factors” thrown up by the “generalist” studies in new product development to identify the recurring themes within the literature, and focusing on these prevalent research themes to explore the particular research interests within each. Finally, identifies gaps in the extant knowledge and points out areas for future research.