Corporate branding – back to basics
European Journal of MarketingPublished 29 July 2003
David Bernstein
Citations21
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
A transcript of the Third Lord Goold Memorial lecture delivered at Bradford School of Management by David Bernstein in November 2000 at the 7th International Corporate Identity Symposium.
Keywords
Business, Management and Accounting
Corporate Communications An International JournalAdvancing and enhancing corporate reputation
164 Citations1999Stephen A. Greyser