Applied Data Mining: Statistical Methods for Business and Industry
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TL;DR
This paper presents a meta-analysis of data mining methods used in the management of business cases and some of the techniques used in this analysis were previously described in the preface.
Abstract
Preface.1. Introduction.PART I: METHODOLOGY.2. Organisation of the data.3. Exploratory data analysis.4. Computational data mining.5. Statistical data mining.6. Evaluation of data mining methods.PART II: BUSINESS CASES.7. Market basket analysis.8. Web clickstream analysis.9. Profiling website visitors.10. Customer relationship management.11. Credit scoring.12. Forecasting television audience.Bibliography.Index.