Making strategy work

Abstract

‘If it were possible for an entire organization to sing the same song from the same song sheet and face in the same direction at the same time, that would be a powerful force. If the song was good, the direction true and the timing right, it would be a very serious threat to competitors.’ This paper describes a process that can make this a reality for almost any organization willing to make the commitment. The process of strategic planning and its subsequent implementation are capable of producing not just the plan but also a powerful educational tool capable of advancing the strategic understanding of the entire organization.