Business Ethics of Future Marketing Managers
Journal of Marketing EducationPublished 1 September 1982
David J. Fritzsche, Helmut Becker
Citations57
SJR quartileQ1
SJR score0.92
SNIP1.81
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Abstract
This paper presents the findings of a study which examined the business ethics of college students. The study utilized a series of ten vignettes which posed five different types of ethical problems. The responses were analyzed to determine student values.
Keywords
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