Strategic evolution within Japanese manufacturing plants in Europe: UK evidence

Abstract

The paper explores the strategic intentions of Japanese companies in establishing manufacturing subsidiaries in Europe; examines the types of strategies which have been pursued within these subsidiaries and reviews their performance against established criteria. Within the context of related academic literature in this field, the paper reports on a survey of Japanese manufacturing plants operating within the UK, located in Scotland. The mission, strategy and operating characteristics of the sample plants are evaluated, as is the relationship between the strategic intentions of the parent and the criteria for performance evaluation at plant level. The findings in this area, and as regards competitive priorities for these types of plant, are found to be consistent with evidence elsewhere. Finally, the paper considers some policy implications for both Japanese companies and inward investment attraction agencies.