Electronic Commerce 2002: A Managerial Perspective
eCite Digital Repository (University of Tasmania)Published 15 January 2002Open access
Efraim Turban, David A. King
Citations487
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TL;DR
Electronic Commerce 2006 A Managerial Perspective (4E) Turban/King/Lee/Viehland, Launching a Successful Internet Business, Legal and Social Impacts and EC Future.
Abstract
For undergraduate and graduate courses in electronic commerce, this textbook offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.
Keywords
Engineering