Social Media Tools for Leaders and Managers

While difficult to observe behind firewalls, social media tools are used for internal communications, news, learning, knowledge sharing, projects, and collaboration through “the cloud.”

Abstract

Arguments about the value of social media are generationally divided – younger workers use and value social media like blogs, Twitter, LinkedIn, and Facebook. Older workers see it as privacy intrusion and a waste of time. Do educators acknowledge social media as a trend, technology, or business tool that is useful to leaders? Companies have Facebook sites and market brands while collecting information from customers. External social media sites are visible to competitors and resulted in a cottage industry for web analytics. Are organizations utilizing social media internally for management? While difficult to observe behind firewalls, social media tools are used for internal communications, news, learning, knowledge sharing, projects, and collaboration through “the cloud.” This paper addresses social media and related strategies for business leaders.