DINESCAPE: A Scale for Customers' Perception of Dining Environments

This study explored the dimensions of the physical environment of upscale restaurants to develop the DINESCAPE scale, consisting of facility aesthetics, ambience, lighting, service product, layout, and social factors.

Abstract

ABSTRACT This study explored the dimensions of the physical environment of upscale restaurants to develop the DINESCAPE scale. Relevant literature in environmental psychology and marketing was reviewed, highlighting empirical and theoretical contributions. The procedures used in constructing and refining a multiple-item scale to assess DINESCAPE in the upscale restaurant setting are specified in this paper. Based on quantitative analyses, a six-factor scale was identified, consisting of facility aesthetics, ambience, lighting, service product, layout, and social factors. The reliability and validity of the scale and the factor structure are presented, along with potential applications of the scale. KEYWORDS: DINESCAPEphysical environmentscale developmentupscale restaurants