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Lodging choice intentions: a causal modeling approach.

Journal of Hospitality & Leisure MarketingPublished 1 September 1993
Michael D. Richard, Arthur W. Allaway
Citations17

Abstract

The influence of several covariates on home basketball game attendance is investigated using a discrete-time hazard model. This model is able to predict whether an individual will attend (probability) and, if so, when in terms of specific games (timing). Results suggest that attendance is a function of the influence of friends, convenience of the day/time of the game, perceptions of the importance of the opponent, and ability to obtain a parking space.

Keywords

Social SciencesDecision SciencesEconomics, Econometrics and Finance