Trends in Consumer Behavior Literature: A Content Analysis
Journal of Consumer ResearchPublished 1 March 1984
James G. Helgeson, E. Alan Kluge, John Mager, Cheri Taylor
Citations77
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
While a comprehensive review and classification of consumer behavior literature has been called for periodically, none has been forthcoming. This paper attempts partially to rectify this situation. It classifies by several key variables 32 years of consumer behavior literature from selected journals and proceedings.
Keywords
Social SciencesBusiness, Management and Accounting
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