Net gain: Expanding markets through virtual communities
Journal of Interactive MarketingPublished 1 January 1999
John Hagel
Citations1,683
SJR quartileQ1
SJR score3.37
SNIP2.72
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Abstract
What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.
Keywords
Social SciencesComputer Science