Erratum
Journal of Product & Brand ManagementPublished 1 April 1992
Citations4
SJR quartileQ1
SJR score1.89
SNIP1.67
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Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002572. When citing the article, please cite: Peter Doyle, (1990), “Building Successful Brands: The Strategic Options”, Journal of Consumer Marketing , Vol. 7 Iss: 2, pp .5 - 2.
Keywords
Business, Management and Accounting
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