Formulating technology strategies to meet the global challenges of the 1990s

Abstract

To compete effectively within a global market–place, a company must learn to integrate technology management with strategic planning. This requires new ways of thinking about the emerging global competitive challenges, and of reacting to them. This may involve a different structure to overseas operations, multifunctional approaches to product development, and collaboration with other companies. The author examines the management issues of re–organizing a company to face new market challenges, using as an example the Milwaukee firm Allen–Bradley, Inc., a manufacturer of electromechanical and control equipment.