Attitudinal effects of mere exposure: A replication and extension
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Abstract
Three sources of stimulus in put, one visual and two aural, were distinguished in Zajonc’s (1968) study that demonstrated that rated “goodness”-of-meaning of nonsense words is a positive function of exposure frequency. In the present study, both a replication condition and an experimental condition that deleted one of the aural sources of input yielded the same function (p<.025). In the replication condition, the stimuli were rated somewhat more “good” than in the experimental condition (p<.087), indicating that the increased aural input enhanced the ratings. Possible areas of future research were mentioned.