Using Background Music to Affect the Behavior of Supermarket Shoppers
Journal of MarketingPublished 1 January 1982
Ronald E. Milliman
Citations845
SJR quartileQ1
SJR score13.39
SNIP5.22
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
Keywords
Business, Management and AccountingEngineering
Industrial ManagementMUSIC WHILE YOU WORK
32 Citations1974Dave Grayston
Ground music has become so much a part of their lives that the authors often don't even notice when it is being played, and that, paradoxically, is exactly the way it should be.