Business Solutions on Demand: Transform the Business to Deliver Real Customer Value
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Abstract
Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It features a range of internatiohnal case studies and examples, and emphasizes that for today's business to compete and survive, it has to exceed customers' expectations. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant. This text explores topics including enterprise innovation, solutions selling, knowledge management and technology enablement.