Harvesting minds: how TV commercials control kids
Choice Reviews OnlinePublished 1 March 1997
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Abstract
Foreword by George Gerbner Introduction Kids and Commercials How Well Do Kids Know Commercials? How Do Kids Respond to Commercials? How Do Kids Evaluate Commercials? How Do Commercials Affect Kids' Behavior? How Do Commercials Affect Kids' Consumer Behavior? Conclusions and Recommendations What Can We Do Right Now? Works Cited Index
Keywords
Social Sciences