Consuming Values and Contested Cultures: A Critical Analysis of the UK Strategy for Sustainable Consumption and Production

Abstract

Symbolic products or gifts express outwardly the tastes for appreciation, respect, esteem, and other symbolic utilities. Such symbolic utilities are signaled by the way the gift is wrapped or is attached with kind words. Such symbolic signaling is generally called "gift wrapping." In contrast, substantive products satisfy the tastes for warmth, food, aesthetics, conversations, and other substantive utilities.