In search of reliable persuasion effects: II. Associative interference and persistence of persuasion in a message-dense environment.
Journal of Personality and Social PsychologyPublished 1 September 1983
Michael H. Baumgardner, Michael R. Leippe, David L. Ronis, Anthony G. Greenwald
Citations31
SJR quartileQ1
SJR score3.87
SNIP3.12
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Abstract
3 etudes qui verifient un modele d'apprentissage associatif dans le cas precis d'information concernant des marques de produits de consommation et agissant sur la persuasion
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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