Can you align IT with business strategy?
Strategy and LeadershipPublished 1 May 1998
Karin Bruce
Citations35
SJR quartileQ4
SJR score0.16
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Abstract
Firms today seek sustainable competitive advantage through their ability to provide a dynamic and unique mix of product, pricing, promotion, distribution channel, and technology. Hyper‐competitive markets bring pressure for firms to shorten product lifecycles, rapidly identify and penetrate new market segments, dramatically increase operational efficiencies, and disintermediate supply chains and distribution channels.
Keywords
Business, Management and Accounting