Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Journal of the Academy of Marketing SciencePublished 13 March 2015
Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels
Citations254
SJR quartileQ1
SJR score6.90
SNIP4.39
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Abstract
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Social SciencesDecision SciencesBusiness, Management and Accounting
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