Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective
Decision Support SystemsPublished 21 December 2012
Nan Wang, Xiao‐Liang Shen, Yongqiang Sun
Citations185
SJR quartileQ1
SJR score2.37
SNIP2.59
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TL;DR
The role of trust in mobile service adoption is investigated and empirically examines the trust transfer mechanism, and trust in web services and two relationship-relevant factors namely functional consistency and perceived entitativity are proposed as the predictors oftrust in mobile services.
Abstract
Success in web services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of web–mobile service transition, this study, taking mobile eWOM services as an example, investigates the role of trust in mobile service adoption and empirically examines the trust transfer mechanism. Specifically, trust in web services and two relationship-relevant factors namely functional consistency and perceived entitativity are proposed as the predictors of trust in mobile services. A field survey with 235 mobile eWOM services users is conducted to test the research model and hypotheses. The key findings include (1) trust in mobile services positively influences intention to use mobile services; (2) trust in web services, functional consistency and perceived entitativity positively influence trust in mobile services; (3) functional consistency positively influences perceived entitativity. Limitations, theoretical and practical implications are also discussed.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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