Understanding consumer health information-seeking behavior from the perspective of the risk perception attitude framework and social support in mobile social media websites

Perceived health risk and health self-efficacy significantly moderates the relationship between perceived risk and behavior intention, and this study highlights the integrated effects of social capital and risk perception attitude framework on health information-seeking intention.

Abstract

This study highlights the integrated effects of social capital and risk perception attitude framework on health information-seeking intention. It examines relationships among perceived health risk, health self-efficacy, and behavior intention in the mobile social media context. The findings help understand effects of social capital factors on perceived health risk and health self-efficacy.