The importance of contact in determining attitudes toward Negroes.
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TL;DR
The large attitude difference between a Northeastern and a Midwestern college group may result from different kinds of contacts with Negroes in these areas, and willingness to eat at the same table is the most reliable indicator of general attitude.
Abstract
College students and employees in a government agency were polled with a data sheet and an 11-item attitude scale concerning work habits and social acceptability of Negroes. In these groups, acquaintance with Negroes of high occupational status is associated with more favorable attitude. So too, variety of contacts with Negroes is associated with more favorable attitudes. Willingness to associate with Negroes is a general factor applying in many situations, and willingness to eat at the same table is the most reliable indicator of general attitude. The large attitude difference between a Northeastern and a Midwestern college group may result from different kinds of contacts with Negroes in these areas. 28-item bibliography. (PsycINFO Database Record (c) 2006 APA, all rights reserved)