Intrachannel Conflict and Use of Power
Journal of Marketing ResearchPublished 1 May 1978
Michael Etgar
Citations33
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Conclusions by Lusch that coercive power leads to more intrachannel conflicts may be incorrect because his research has disregarded the dynamic aspects of power-conflict relations.
Keywords
Social Sciences
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A descriptive model of the variables and interrelationships in the conflict process is presented and suggests both a testable framework for researchers and a meaningful perspective for management.