Content analysis methods for conducting research in social and administrative pharmacy
Research in Social and Administrative PharmacyPublished 1 June 2008
David A. Holdford
Citations67
SJR quartileQ1
SJR score0.98
SNIP1.29
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TL;DR
The methodology of content analysis is introduced and some recommendations for its use are suggested using 2 examples of pharmacy advertising research to highlight major ideas, delineate problems faced when using the methodology, and describe how issues were resolved.
Abstract
Ultimately, good content analysis depends on the skill, competence, diligence, and integrity of trained researchers.
Keywords
Health Professions
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