Narcissus Revisited: The Values of Management Academics and their Role in Business School Strategies in the UK and Canada

Abstract

The myth of Narcissus provides an appropriate metaphor for the continuing debate over the relationship between academics, business and other stakeholders; most recently expressed in terms of Mode 1 and Mode 2 knowledge and academic entrepreneurialism. Both myth and debate are based partly on conflicts over identity. However, surprisingly little empirical work has been conducted on the identity of management academics. A step towards this is made here by exploring the role of embedded and enduring values as a primary element of academic identity in business schools. Contextualized in the Mode/entrepreneuralism debate, a layered metaphor of academic organization is adopted, in which values are located among deep-set constructs and a comparative and longitudinal perspective employed. A value-ranking instrument is devised, applied and retested over five years in two business schools in Britain and Canada. This reveals values that are widely held by management academics and those that are more pervasive in each institution. Understanding such values helps provide insight into the strategic role of academic identity, grounded in ontological and epistemological frameworks.