Brands: The Logos of the Global Economy
Goldsmiths (University of London)Published 12 August 2004
Celia Lury
Citations450
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Abstract
1. Just Do What? The brand as new media object 2. Marketing as a Performative Discipline and the Emergence of the Brand 3. The Interface of the Brand: Complex objects, interactivity and partial solutions 4. Logos: From relations to relationships 5. The Brand as a Property Form of Relationality 6. Interactivity: Face-to-profile communication 7. The Objectivity of the Brand: Interactivity and the limits of rationality
Keywords
Business, Management and Accounting