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Cases in Innovative Practices in Hospitality and Related Services: Set 1

Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University)Published 1 January 2010Open access
Cathy A. Enz, Rohit Verma, Kate Walsh, Sheryl E. Kimes, D.B.A. Judy Siguaw
Citations22
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Abstract

This final set of hospitality innovators presents vignettes and brief descriptions of some 23 innovations. While the innovation does not have to be the first or best, in many cases the practices described are either unique or most fully realized. The innovators are grouped by the nature of the innovation, including product originality, interior design, unusual staffing or marketing approach, technology enabled, and human resources. The concepts are as follows (in order of presentation): Ubuntu, L’Ouest Express, Founding Fathers, POSH “Improvisational Cuisine,” Praq, CitizenM, Qbic, Pixel Hotel, Restaurant Freud, Hotel Restaurant Abrona, Dans Le Noir?, Heart Attack Grill, re:vive, MiWorld, Hilton Garden “Ultimate Team Play,” InterContinental TweetMyJOBS, Chick-fil-A Innovation Laboratory, Shangri-La Advanced Hospitality Program, Wendy’s International web-based training platform, W Hotels’ “employee celebrities,” Marriott International’ Diversity Ownership Program, Southwest Airlines’ citizenship program, Wyndham Hotels “Women on Their Way,” and the “alumni” programs of Harrah’s, Microsoft, Deloitte, and Bain & Company.

Keywords

Social SciencesBusiness, Management and Accounting