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How Much Choice is Too Much? Contributions to 401(k) Retirement Plans

Published 15 July 2004Open access
Sheena Sethi-Iyengar, Gur Huberman, Gur Jiang
Citations518
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Abstract

Abstract The wide range of 401(k) plans offered to employees has raised the question of whether there is such as thing as too much choice. The 401(k) participation rates among clients of the Vanguard Group were studied to verify the assumption that more choice is more desirable and intrinsically motivating. It was found that 401(k) plans that offered more funds had lower probability of employee participation.

Keywords

Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting