Evaluating the Research on Strategy Content
Journal of ManagementPublished 1 June 1986
Liam Fahey, H. Kurt Christensen
Citations144
SJR quartileQ1
SJR score8.64
SNIP5.75
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Abstract
This article defines the domain of strategy content research as embracing decisions about the goals, scope, and/or competitive strategies of a corporation or one of its business units. It reviews and evaluates several important streams of strategy content research (goals, diversification, strategic groups, market share, competitive strategy taxonomies, and stages of market evolution) in terms of the relationships among environmental conditions, strategic decisions, and performance results. It also makes recommendations for future research.
Keywords
Business, Management and Accounting
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