Negro and white children's television program preferences
Journal of BroadcastingPublished 1 September 1969
Alan D. Fletcher
Citations11
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Abstract
A 1965 Journal article by James W. Carey, "Variations in Negro/White Television Preferences,"; aroused considerable discussion when it appeared. The following article is on a similar topic, using a different sample. Alan D. Fletcher earned his Ph.D. in Communication at the University of Illinois; this article is based on a section of his dissertation. He presently is associate professor of marketing at Illinois State University, Normal, Illinois.
Keywords
Social SciencesEngineering
Journal of BroadcastingVariations in Negro/white television preferences
26 Citations1966James W. Carey