The Marketing Professor--Practitioner Gap: a Possible Solution
Journal of Marketing EducationPublished 1 November 1980
William H. Peters
Citations17
SJR quartileQ1
SJR score0.92
SNIP1.81
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Abstract
The marketing literature clearly substantiates that there is a gap in understanding and communications between marketing managers and pro fessors of the subject in the United States. The literature is re viewed and a unique approach to interacting with the business community that has been used by the Manchester Business School in England is described.
Keywords
Decision SciencesBusiness, Management and Accounting
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