Business School Education: Some Thoughts and Recommendations
Marketing Education ReviewPublished 1 March 1993
Lawrence B. Chonko
Citations74
SJR quartileQ2
SJR score0.46
SNIP0.90
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Abstract
Six objectives for business school education are proposed: critical thinking, cross-functional competence, communication skills, global and cultural awareness, full competence in a discipline, and technological competence. Ten recommendations are made for achieving these objectives. They involve changing the business core curriculum and require cross-disciplinary faculty involvement.
Keywords
Business, Management and Accounting
Journal of Marketing EducationMarketing Madness, or How Marketing Departments Think they're in Two Places at Once when they're Not Anywhere at all (According to Some)
55 Citations1991Lawrence B. Chonko, Marjorie J. Caballero